Anua Azelaic 10 Hyaluron Redness Soothing Pads — 90 pads / 230ml

These are pre-soaked facial pads designed to soothe redness, hydrate the skin and improve the appearance of blemishes and uneven texture.

Anua says the pads contain azelaic acid, hyaluronic acid and a 7-Cica complex, alongside panthenol, allantoin, ceramide NP, squalane and multiple forms of hyaluronic acid.

A particularly useful feature is that the pads are stretchable. You can place them on areas of concern for 10–20 minutes like a mini sheet mask, then wipe the face with them.

Why I like this product

The proposition is very easy for customers to understand:

Azelaic Acid + Hyaluronic Acid + Cica → Redness + Blemishes + Hydration

It's also positioned for sensitive and acne-prone skin, and Anua's own testing reported improvement in troubled areas after four weeks.

And this is a 90-pad tub, so the customer gets a lot of product. That's a nice selling point compared with a 30ml serum.