Privacy policy

Last Updated: July 22, 2026
Margreth operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Margreth is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. This policy is structured to comply fully with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) of South Africa. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person, in line with POPIA definitions. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:
  • Contact Details: Your name, physical delivery address, billing address, phone number, and email address.
  • Financial Information: Credit card, debit card, and financial account numbers, transaction details, form of payment, payment confirmation, and other payment-related details securely processed through our integrated payment gateways.
  • Account Information: Your username, encrypted password, security questions, shopping preferences, and account settings.
  • Transaction Information: The items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, along with your chronological purchase history.
  • Communications: The direct information you include in communications with us, such as customer support inquiries sent via email or WhatsApp.
  • Device Information: Technical data about your device, browser, network connection, IP address, and unique digital identifiers.
  • Usage Information: Operational data regarding your direct interaction with the Services, including how and when you navigate our online storefront.
2. Personal Information Sources
We collect personal information from the following primary sources:
  • Directly From You: When you create an account, place an order, contact support, or manually input information on our website.
  • Automatically Through the Services: From your device when you interact with our catalog, utilizing cookies and tracking pixels to monitor technical engagement.
  • From Service Providers: Vetted third parties who enable core technologies (such as logistics networks and financial processors) acting strictly on our behalf.
3. How We Use Your Personal Information
In compliance with POPIA conditions for lawful processing, we utilize your data for the following specific purposes:
  • Fulfillment of Contract: To process payments, manage account credentials, arrange domestic courier shipping via our logistics partners, and facilitate any standard product returns or refunds.
  • Marketing and Advertising: To distribute relevant promotional material, discount offers, or personalized cross-channel advertisements based on your historic product interactions.
  • Security and Fraud Prevention: To validate transaction legitimacy, defend against digital malicious activity, secure account authentication, and protect public shopping safety.
  • Direct Communication: To handle customer support inquiries, issue transactional updates, and maintain generalized business relationships.
  • Legal Obligations: To comply with statutory South African laws, tax requirements, regulatory audits, or legitimate law enforcement directives.
4. How We Disclose Personal Information
We do not sell your personal information. We disclose data to third parties strictly for operational, legal, and fulfillment purposes:
  • Core Infrastructure Partners: Shared with Shopify, IT management systems, and payment gateways to execute base transaction structures.
  • Fulfillment Networks: Shared with domestic courier networks (such as The Courier Guy) to process shipping labels and complete home deliveries.
  • Business and Marketing Partners: Shared with advertising channels to display personalized digital product suggestions based on on-site history.
  • Corporate and Legal Transfers: Disclosed in the event of formal business asset mergers or to satisfy legitimate civil litigation subpoenas and consumer protection reviews.
5. Relationship with Shopify & Cross-Border Transfers
Our e-commerce store is securely hosted by Shopify Inc. Shopify collects, processes, and stores personal information regarding your operational access to the website to optimize platform architecture.
Because Shopify operates globally, your encrypted personal data may be securely transferred, stored, or processed outside the borders of South Africa. In accordance with POPIA requirements for transborder data flows, Margreth ensures that Shopify maintains binding corporate rules and strict privacy frameworks that offer an equivalent or superior level of data protection to South African law. Shopify utilizes this data in its capacity as a secure data processor to run underlying store systems, track transactional stability, and prevent systemic commercial fraud across its global network.
6. Your Rights Under POPIA
As a South African data subject, you hold explicit statutory rights regarding your personal information under the Protection of Personal Information Act (POPIA). You may exercise the following rights at any time:
  • Right of Access: You may request confirmation of whether we hold your personal information and obtain a detailed record of that data.
  • Right to Correction: You have the right to request that we correct, update, or amend inaccurate, irrelevant, or outdated personal information.
  • Right to Deletion: You may request that we permanently delete or destroy personal information that we are no longer legally authorized to retain.
  • Right to Object: You retain the right to object to the processing of your data for direct marketing purposes at any time.
To exercise any of these rights, please contact our designated information officer at support@margreth.co.za.
7. Contact Information and Physical Address
For questions, clarifications, or complaints regarding this Privacy Policy or our data management procedures, please contact our support desk directly:
  • Trading Name: Margreth
  • Support Email: support@margreth.co.za
  • Support Phone / WhatsApp: 060 304 0962
  • Operating Hours: Monday – Friday, 8:00 AM – 5:00 PM SAST
  • Physical Business Address: St Peter's Place 0B Wroxham Road, Paulshof Sandton, 2191