{"product_id":"platinum-blonde-no-bleach-a-light-touch-lift","title":"Platinum Blonde, No Bleach – A Light‑Touch Lift","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eAchieve a brighter, beautiful blonde with \u003cstrong\u003eClairol Blonde It Up Permanent High Lift Platinum Blonde\u003c\/strong\u003e. This high-lift permanent colour system is designed to lighten hair by up to 5 levels while helping leave hair looking smooth, conditioned and glossy.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula uses \u003cstrong\u003eAminoLift Technology\u003c\/strong\u003e to help lift natural hair colour, while the included violet toning treatment helps neutralise unwanted yellow or brassy tones for a cooler-looking blonde finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent high-lift blonde colour\u003c\/li\u003e\n\u003cli\u003eLightens hair by up to 5 levels\u003c\/li\u003e\n\u003cli\u003eDesigned to create a brighter platinum blonde result\u003c\/li\u003e\n\u003cli\u003eIncludes a violet toning treatment to help reduce brassy tones\u003c\/li\u003e\n\u003cli\u003eHelps leave hair looking conditioned and glossy\u003c\/li\u003e\n\u003cli\u003eSuitable for use at home when used according to the supplied instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eAlways read and follow the instructions included inside the package. Perform the required allergy\/skin sensitivity test \u003cstrong\u003e48 hours before colouring\u003c\/strong\u003e and complete a strand test before applying the product to the full head.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Hair colour results vary depending on your starting colour, previous colour treatments and hair condition. Follow all safety instructions and precautions supplied with the product. Avoid contact with eyes and discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Clairol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Blonde It Up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Platinum Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent High Lift Hair Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e As stated on the packaging\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Margreth","offers":[{"title":"200 ml (Pack of 1) \/ Platinum Blonde","offer_id":51874566111527,"sku":null,"price":702.0,"currency_code":"ZAR","in_stock":true},{"title":"200 ml (Pack of 2) \/ Platinum Blonde","offer_id":51874566177063,"sku":null,"price":1404.0,"currency_code":"ZAR","in_stock":true},{"title":"270 g (Pack of 1) \/ Platinum Blonde","offer_id":51874566242599,"sku":null,"price":1716.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/9827\/0759\/files\/71sPTdWK4nL._AC_SL1500.jpg?v=1786708615","url":"https:\/\/margreth.co.za\/products\/platinum-blonde-no-bleach-a-light-touch-lift","provider":"Margreth","version":"1.0","type":"link"}